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EA, Turn 10 Unable To Reach Deal On Forza 4 Porsche LicenseEA, Turn 10 Unable To Reach Deal On Forza 4 Porsche License

Forza Motorsport developer Turn 10 says it has been unable to secure a deal with EA to include Porsche cars for use in the upcoming Forza Motorsport 4, despite licensing such use for previous Forza titles.

Kyle Orland, Blogger

August 25, 2011

1 Min Read
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Forza Motorsport developer Turn 10 says it has been unable to secure a deal with EA to include Porsche cars for use in the upcoming Forza Motorsport 4. Previous games in the Forza series have featured Porsche cars through a sub-licensing deal with EA, which owns the exclusive rights to use Porsche models in video games. But in a recent blog post, Turn 10 developer Brian Ekberg says "EA couldn’t see their way towards collaborating again," for Forza Motorsport 4. "This kills me. ... We've asked our contacts at EA to reconsider their position frequently and regularly over the last 18 months," Ekberg said. "We also reached out to various influential people in gaming to lobby on our behalf, and on your behalf, but that was to no avail." Ekberg drew a contrast between EA's handling of the Porsche license and Forza's exclusive license to the Ferrari line of cars, which he points out the company has always been willing to sub-license to other racing games. "We've always found that we just weren’t willing to block other racing games from having Ferraris outright, as we believed that this would do nothing but hurt the racing ecosystem," he said. While Ekberg said he respected EA's right to run their business as they wish, he said he hopes the companies will be able to renegotiate this issue soon. Forza Motorsport 3 sold over 2 million units in the 5 months after its October 2009 release. EA, meanwhile, has attracted over 5 million registered users for its free-to-play Need For Speed World title.

About the Author

Kyle Orland

Blogger

Kyle Orland is a games journalist. His work blog is located at http://kyleorland.blogsome.com/

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