Former BioWare CEO helping 3D holographic company attract game developers

Infinite Z, which specializes in virtual holographic 3D imagery technology, has announced that it's entering the game market, and has brought in former BioWare CEO Greg Richardson as a strategic advisor to assist with its move. The company says its hardware and software solutions provide a realistic 3D visualization experience that enables designers and engineers to directly manipulate animations as if they were real objects. It believes this technology can help developers accelerate their design and development process, while also increasing productivity. "3D opens many doors for new creative processes and products," says Richardson. "Think about your most creative people and imagine the possibilities if they could be more productive, create higher quality work and concept art in a whole new way. Richardson has worked in the game industry for 20 years at places like The 3DO Company, Eidos Interactive, and Electronic Arts. He was also CEO at BioWare/Pandemic, before Electronic Arts purchased the company. He's currently the chief executive at free-to-play start-up Rumble Entertainment. Infinite Z, which is showing off its technology at the Game Developers Conference this week (booth #1844), has released beta plug-ins for Autodesk Showcase Professional 2012 and Autodesk Maya 2011. It also has proof-of-concept demonstrations for Autodesk Alias Design software and Dassault Systemes 3D technology.