Gamasutra expert blogs: From residual royalties to customer psychology

[In highlights from Gamasutra's Expert Blogs, industry notables write about diverse topics, including customer psychology on the Xbox Live Indie Games marketplace, whether developers should receive residual royalties, and more.] In our weekly Best of Expert Blogs column, we showcase notable pieces of writing from members of the game development community who maintain Expert Blogs on Gamasutra. Member Blogs -- also highlighted weekly -- can be maintained by any registered Gamasutra user, while the invitation-only Expert Blogs are written by development professionals with a wealth of experience to share. We hope that both sections can provide useful and interesting viewpoints on our industry. For more information about the blogs, check out the latest official posting guidelines. Here are the top blogs for the week: This Week's Standout Expert Blogs Business postmortem: Wolf Toss: Pre-launch planning and blended CAC (Mike Arcuri) Mike Arcuri shares his team's goals for their game Wolf Toss, and the promotion budget they set to achieve them. Then it discusses their strategy for standing out in a crowded field and their results. Developers deserve residual royalties (Dustin Clingman) Recent discussions bring the question of royalties existing beyond the current Publisher Studio model. Dustin Clingman asks, "If you are part of a team that creates a massive success, should you continue to benefit once you've moved on from that studio?" Examining the concept of the "anti-co-op" experience (Josh Bycer) Is there more to cooperative games then being cooperative? Josh Bycer takes a look at another form of "working together." Last of the seal pelts: Revenue doubles after price drop (Ian Stocker) After Ian Sotcker and his team dropped the price of Soulcaster I and II from 240 MSP to 80 MSP on Xbox Live Indie Games, the volume of sales increased dramatically. This follow-up to their original pricing hypothesis further explores customer psychology on the Xbox Marketplace.