Game industry veterans join PlayJam's advisory board

Interactive casual TV gaming network PlayJam announced today the appointment of various leading games industry figures to its advisory board, including GameStop president Tony Bartel. PlayJam's games network offers hundreds of skill-based games across various platforms around the world through partnerships with TV vendors (e.g. Samsung, Sony) and digital TV operators (e.g. Sky in the UK, Dish TV in the U.S.). Most recently the company secured $5 million in funding to expand its reach further into Asian and U.S. markets, with the likes of GameStop Digital Ventures and Adobe Ventures financing the round. GameStop's Bartel will now advise PlayJam on the further expansion of its TV games platform, including which publishers and developers to discuss partnerships with. Charles Huang, co-founder of the now defunct Guitar Hero co-producer RedOctane, has also joined the advisory board to help the company develop unique IP around the music and fitness genres. Finally, Media Molecule co-founder Chris Lee has joined the board and will provide PlayJam with commercial and marketing insight, with the aim to build PlayJam's global developer community. Jasper Smith, CEO and founder of PlayJam, noted, "It's a great endorsement of the team's work to win support from such prominent figures in the games industry."