GDC China Debuts Trio Of Social Talks From Zynga, DeNA, AdParlor

Author: by Staff

This week, GDC China has debuted a trio of lectures in the show's Social Games track, featuring talks from Zynga China on localization, DeNA on top monetization strategies, and AdParlor on the current state of social game ads. Taking place November 12-14 at the Shanghai Exhibition Center in Shanghai, China, the event will once again serve as the premier game industry event in China, bringing together influential developers from around the world to share ideas, network, and inspire each other to further the game industry in this region. This year, the show's Main Conference will feature three primary tracks, covering Online Game Development & Business, Global Game Development, and Social Games, and two Summits on Indie Games and Mobile Games, respectively. Here are the latest talks to be revealed for the show's Social Games track: - Zynga China general manager Andy Tian will break down the essentials of social game localization in "Developing a Localized Social Game Experience for China." Here, Tian will cover the dos and don'ts of effectively bringing a Western-developed social game to the Chinese market. In addition, he will go over several common mistakes designers make post-launch, and will offer tips on how to avoid them. - Elsewhere, DeNA director Kenji Kobayashi will host "Monetizing Social Games: DeNA's Secrets for Success," outlining the company's core strategy for making money off of its social games. In this behind-the-scenes session, Kobayashi will provide an inside look at how the company develops and operates its titles to maximize sales, and maintain them as long-term services. - Finally, "Everything You Need to Know about Facebook Ads: How Much do I Need to Pay to Get 1 Million Players to My Game?" will feature AdParlor CEO Hussein Fazal on the current state of the Facebook ad market. As one of the major players in the Facebook advertising industry, Hussein will help developers understand the key metrics they should keep an eye on to help them attract more players with their advertising dollars. For more information on these or any of the other notable sessions at GDC China, please check out the show's official website. The above talks join other recently announced sessions including talks from Canabalt creator Adam Saltsman, social developer Booyah, and a full-day workshop with thatgamecompany's Robin Hunicke. In addition, event organizers have also announced talks from Square Enix, Kabam, and a panel of professionals on HTML5. With registration for GDC China now open, interested parties can go to the event's official website to start the registration process and gain access to the numerous talks, tutorials, and events the show will have to offer. Keep an eye out for even more news as the show draws closer, as GDC China organizers have a number of exciting announcements planned for the coming weeks. For more information on GDC China, please visit the official GDC China website, or subscribe to updates from the new GDC Online-specific news page via Twitter, Facebook, or RSS. GDC China is owned and operated by UBM TechWeb, as is this website.