Gree Lifts Veil On New Social Gaming Platform

When Japanese mobile social game developer and network operator GREE releases its new platform in the second quarter of 2012, it will feature a "fully borderless system" and new developer tools. Offering the first details on the upcoming mobile social gaming platform, Gree says the borderless system will feature a "single sign-on for users, a global payment solution, and a series of robust out-of-network cross promotional opportunities." Gree believes the still-unnamed service will help expand its free-to-play presence internationally, as the Tokyo-based company intends to launch the platform globally. It believes it can reach more than one billion users across Western and Asian markets. The platform's new SDK is designed to give all developers access to Gree's current player base of more than 150 million registered mobile gamers worldwide, which includes users on both iOS and Android devices. Gree says the SDK will provide "a seamless iOS and Android integration process", analytics tools, unified iOS and Android APIs, and an app discovery portal. The platform will also support features like leaderboards and achievements. "This new GREE platform continues to show the commitment we have to building a truly global, free-to-play ecosystem for mobile developers," says Gree CEO and founder Yoshikazu Tanaka. He adds, "Our goal is to offer the best social gaming experience to players around the world. GREE worldwide has the largest cross-platform network and this is a step closer to our goal of reaching one billion users."