Grudge Match Sports' Liga de Rivales eSport to be culturally relevant to all Hispanics. No more Hispanic stereotypes. No more one-size-fits-all gaming/content mentality.
Grudge Match Sports just announced Liga de Rivales, our Hispanic initiative. I’ve been in the multicultural media space for a long time, and Liga de Rivales is an important announcement because it allows Hispanics to create their own images and symbols in the Liga de Rivales game and streaming platform. The Liga de Rivales will reflect the Latin culture too. I fundamentally do not believe a one-size-fits-all strategy when it comes to creating content. Culture matters, and within the next 12-18 months, we will announce our other multicultural initiatives. As we develop the Liga de Rivales platform, I’ll give you informed.
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