How Gamification Is Reshaping Businesses

Report of Markets and Markets declares that by 2020 gamification market will worth $11.10 billion. This study proves gamification is going to become mainstream in the industry. The main focus of businesses is to engage more customers and employees where gamification plays an essential role as it helps to attract more customers to the store or website. For employees, gamification serves a new way to secure the feedback of their performance. Gamification can connect the customers in such a way that they will feel being rewarded. 

Gamification is the integration of gaming elements like points, rewards in non-gaming environments in order to increase the target audience or engagement. With the essence of gaming elements like rule, goal, feedback, reward and promotion, gamification helps to solve the real-world problems of businesses.

The gaming elements actually work on the non-gaming environment as a catalyst. Gamification has tremendous potential in engaging stakeholders like employees, partners, and customers. It helps to solve business challenges such as lack of motivation, lack of fun to engage customers, cultural gap and also the lack of understanding the real needs of the customers. Let’s see the key elements of gamification that helps to gamify the businesses. 

•    Rewards & Incentives: To make employees more active, organizations prefer to run campaigns to offer discounts and rewards and promotions through loyalty programs. Through gamification, organization designs a structure to reward employees that encourage the employee behavior. In reality, it is much more effective to motivate the employees. 

•    Leaderboards: It is an essential element in gamification. It helps to keep the record of performance score of each and every employee.

•    Badges: Badges help to assign different level of achievements of everyone who are participating that helps to build the engagement. 

•    Scores & Points: Besides incentives, rewards, there is one more option to encourage customers or employees, it is points that help to win the awards earning points. 

•    Levels & Reputation: It describes the stage of the participants which shows their reputation. Reputation helps the employees to receive the attraction of the managers or higher level. That’s how gamification helps to engage more people in the organization. 

•    Social Connection: Gamification helps to build the networks within the organization. Social connections in between the customers and participants help to build a level of engagement and interaction. 

•    Competition: Competition may take place while playing the designed game that helps to build collaboration in between the team.

Implementing these gamification keys in an enterprise, here we have explained the benefits in industries. 

•    Productivity Engagement: The product based companies basically focused on the gamification as the strategy to remodel their branding with i) Leaderboards for achievements, ii) rewards for users’ behavior, iii) gamifying users’ experience. Organizations are looking for key performance indicator and to find that manually is quite hectic and complex. With gamification, it becomes simpler. On the other hand, customer satisfaction numbers and numbers of virtual rewards also provide the real time feedback. Thus gamification boosts the productivity of an organization. 

•    Employee Engagement: Most of the large industries try to encourage their employees to receive the valuable contribution from them. Gamification also pushes to change the boring work life into a fun filled one that helps more engagement of employees. 

•    Innovation:  Innovation is the key to the success of any organization. It makes the work more competitive and interactive with the employees. Many organizations are using gamification elements to boost initiatives like a new idea in the marketplace by using rewards and points. 

Gamification serves an excellent opportunity for the upcoming markets by exploring new gaming practice. Enterprise will explore more gaming attributes to create gaming strategies in their businesses to engage more users.

We at Juego Studios, have executed many gamification projects for our clients in the Banking, Oil & Energy, Pharmaceutical, Real Estate & Education sectors