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How we ran our booth at MAGFest for 74 hours straight
This is it: our massive recap of showing Legacy of the Elder Star at MAGFest for 74 hours straight. Loads of specific advice for indies inside!
So, MAGFest was insane.
There was an entire hall full of arcade machines, both vintage and modern:
Another entire hall was dedicated to a huge array of console games dating back to the NES, plus a bunch of competitive modern games being played on huge projector screens:
And of course there was the MAGFest Indie Videogame Showcase (MIVS):
55 indies were invited this year, and we were one of them. Because MAGFest runs 24 hours a day, Legacy of the Elder Star was up and playable on two machines for 74 hours straight, from noon Thursday to 2pm Sunday. Erik (the game's artist) wasn't able to come due to financial constraints, so I built and ran the booth alone.
Here's how I did it.
Legacy of the Elder Star
For those of you unfamiliar with Legacy of the Elder Star, here's a quick introduction to the game:
Constructing the booth
There was no pipe-and-drape anywhere at MAGFest. Because big, bold artwork is a proven draw at shows, and because getting it up high (so it can be seen at a distance) is so crucial, I decided to build our own.
For the structure, I ordered this 8x10' photography backdrop frame for $35. It collapses down into 2.5' segments which pack together into a convenient carrying case, which would later prove important for transport since I had to fly from SLC to DC.
For the backdrop itself, I ordered two black 8' drape panels at $20 apiece from pipeanddrapeonline.com. They have a curtain rod pocket sewn into the top and bottom, making them easy to fit onto the frame. Crucially, these panels are inherently flame-retardant, which is a safety requirement per the fire code of National Harbor, MD, where MAGFest takes place.
The MIVS space provided tables, chairs, and power, but that's it. Expo center tables are always ugly and beat to hell, so I ordered this simple black tablecloth for $12 to make the table look nicer. From past experience I've noticed expo center tables tend to measure anywhere from 6-8' long and 2-3' deep, so I picked a really long tablecloth that could easily accommodate the larger tables and still be able to reach to the floor (which looks nicer).
Standing on bare concrete all day is incredibly fatiguing, so I also picked up two of these rugs (in black) from Overstock.com for $28 apiece. They're 8' long and 2.5' wide, giving us a total coverage of 8x5' when laid side-by-side. That pretty well approximates the front half of a 10x10' booth, and the back half is covered by the table (with a tablecloth that reaches the floor) so we didn't need any more floor covering back there.
I printed up two 2x6' vertical vinyl banners at GotPrint.com for $21 apiece. Erik painted the Cosmonaut banner on the right in Photoshop at a resolution of 7,200 x 21,600 (300 dpi) in CMYK color. For the screenshot banner on the left, I dumped screenshots out of the game at 4x resolution, then manually patched in our super-high-res source assets for the few elements where the compressed in-game assets didn't scale up cleanly. These banners come already grommeted; I used these 28-cent S-hooks to hang them from the backdrop frame.
I printed our 36x24" key art poster through Vistaprint.com for $20. I used this $11 grommet kit to install grommets in the top corners so I could hang it from the frame in the same fashion as the banners. To prevent curling, I took a half-dozen binding bars from this $11 pack of report covers and slid them onto the top and bottom of the poster, giving it rigid support across its width.
Here's the final product in action:
Equipment and security
At past shows I've demoed on one or two MacBook Pros hooked up to 27" monitors, but for a 24-hour show there's no way in hell I was going to leave those systems at the booth overnight; they're pricey enough (and portable enough) to motivate people to figure out how to cut a cable lock.
So instead I ordered two of these refurbished HP all-in-ones from NewEgg for $240 apiece. They're 19" displays and just about minimum spec to run Legacy of the Elder Star decently well and, crucially, they have a Kensington lock slot on the back.
To lock them down I picked up two of these Kensington cable locks for $20 apiece. I just wrapped the cable around one of the back table legs. It was a bit awkward with the tablecloth in the way but because I did it on the back side of the table nobody could see that. ;)
Each system also had a power cable, a mouse, and a pair of headphones attached. To lock down those peripherals I grabbed two of these $3 cable traps (one for each system). If you've never used a cable trap before, they can be a little confusing at first:
Open the cable trap.
Run the cables you want to lock down through any of the three small openings. I used one for the power cable, one for the mouse cable, and one for the headphone cable.
Close the cable trap.
Run the looped end of your Kensington cable lock through the large opening.
Wrap the lock end of the cable lock around a table leg or similar, then pass it through the looped end, then attach it to the Kensington lock slot on the computer.
This prevents the cable trap from being opened until the Kensington lock is disengaged, and that in turn prevents the power/mouse/headphone cables from being removed from the trap.
The power cable and mouse came bundled with the all-in-ones. They had a keyboard too, but Legacy of the Elder Star