iOS users spend 45% more on in-app purchases than Android users

Newsbrief: iOS users tend to spend around 45 percent more on in-app purchases than Android users -- and that's despite the fact that Android users show greater engagement with games and apps. According to a new report from mobile app analytics platform Swrve, iOS users are 32 percent more likely to make any in-app purchases at all compared to Android users. Yet Android users tend to engage more with games and apps on mobile, spending around 17 percent more time playing around with apps than the average iPhone or iPad users.