King acquires AI and machine learning software developer Peltarion

Candy Crush developer King has acquired AI software company Peltarion for an undisclosed fee.

Based in Sweden and founded in 2004, Peltarion is the developer behind a no-code, machine learning operations platform that it claims"empowers users to design, train, and manage deep learning models in the cloud at scale and at speed."

King, which is a subsidiary of Activision Blizzard, said the acquisition will accelerate the current use of AI and machine learning technology in its game platform.

The company claims AI and machine learning is a "key area of ongoing strategic direction for the company."

"We are proud to announce the acquisition of Peltarion. Machine learning technology is moving quickly, and by increasing our investments in this field, we expect to deliver even more creative content to our 250 million monthly players* (Q1 2022) across the globe," said King president Tjodolf Sommestad.

"We believe the talented Peltarion team, together with the powerful technology they have built, will help us serve our players even more effectively with more engaging games and content. This is yet another step towards our mission of making the world playful."

Following the deal, Peltarion founders Luka Crnkovic-Friis and Måns Essén will assume leadership roles at King.