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Each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
Hi, my name is Kenny Liu, and each week I compile a gaming industry insights newsletter that I publish broadly. Opinions are mine.
See more or subscribe at: https://tinyletter.com/kliuless
Deconstructing Fun in Archero & Rush Wars
Several days ago I had the pleasure of guest hosting Deconstructor of Fun's weekly podcast
In this week's episode, along with regular hosts Adam Telfer & Eric Kress, I share my design and product insights on mobile games Archero [5:15], Rush Wars [20:27], and Pokemon Masters [40:10]
Apologies for my nerves earlier on in the recording as this was my first ever podcast appearance, but here's hoping that our musings provide value to you :)
Growth & Monetization
"We blew our brand marketing budget on influencers"
Why hypercasual is still winning the mobile distribution game?
What convinced Ubisoft to launch its own subscription service?
Destiny 2 gets a premium progression battle pass
GTA Online and NBA 2K are turning into social casino games
Super Kirby Clash free-to-start multiplayer game hits Switch today
PC / Console
The UX of Overwatch Role Queue
World of Warcraft: Classic shows what MMOs have lost
Playful Studios raises $23 million for spectator-enabled games
Gearbox launches Homeworld 3 crowdfunding campaign with $1 goal
Nintendo Direct shows off surprise sequels, new ports in aggressive year-end pitch
XR: AR / MR / VR
Google open sources real-time hand and finger tracking tech
VRChat Partners with HTC and Makers Fund to Close $10m Series C
Microsoft will release HoloLens 2 augmented reality headset in September
Traveling While Black: behind the eye-opening VR documentary on racism in America
Asia
Teens are shunning WeChat, showing shifting tastes in Chinese social media
Netmarble’s Simon Sim on Hollywood licenses, mobile’s future, and cloud gaming
Tech / Entertainment
Disney, Marvel, and a decade of missed opportunity
The fears, complexities, and hopes of Hollywood games
Netflix's Carla Engelbrecht Chooses Her Own Adventures
Annapurna Resolves More Than $200 Million in Debt, Pushes Ahead Without Banks
Gaming could present a lucrative source of revenue for music artists, but it’s likely to only be the richest that benefit from it
Overtime
Spirited Away in Minecraft Tour (The Entire Movie)
The Story of Sonic Team – 1997 Developer Interview
As Game Budgets Balloon, Indie Devs Learn to Work Smarter
Sam Barlow (Her Story) on crafting stories players tell themselves
Huya picks up minority stake in ESL for $30m
Why Anheuser-Busch is pouring beer and money into esports
Steam boss Gabe Newell is a viral star in China
Why King Of Fighters Dominates Latin America's Fighting Game Scene
Personalized “mystery boxes” are a popular search on online marketplaces
Mythic Markets just raised $2 million in seed to build a fractional ownership market for rare collectibles
HBR: What Employees Want Most from Their Workspaces
NYT: Where Does Major American Art Come From?
NYT: We Have Ruined Childhood
See more or subscribe at: https://tinyletter.com/kliuless
LinkedIn: @kliuless
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