Monetization Firm GamesAnalytics Adds iOS, Android Support

Datamining and monetization firm GamesAnalytics announced today that its Predict and Engage analytics platforms now support iOS and Android titles. Mobile game publishers can now use the tools to track and manage data events in their games, noting key metrics and tracking player behavior. The tools can also be used to send in-game adverts and messages to players, tailored to individual experiences and players. GameAnalytics' Collect and Measure technologies also allow users to analyze virality, retention and average revenue per user in iOS and Android titles. Chris Wright, CEO at GamesAnalytics, noted, "Our proprietary predictive analytics technology gives mobile games companies the ability to understand complex player data and automatically deliver highly effective, specific in-game marketing messages tailored to individual players." "This gives our clients a competitive advantage and allows them to optimize revenue and retention in their mobile games."