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Nintendo responds to Miitomo data harvesting claims

After a recent Kotaku article took issue with the number of probing, personal questions asked by Nintendo's social app, Miitomo, Nintendo has spoken out to clarify exactly what happens to player information.

Chris Kerr, News Editor

May 17, 2016

1 Min Read
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After a recent Kotaku article took issue with the number of probing, personal questions asked by Nintendo's social app, Miitomo, Nintendo has spoken out to clarify exactly what happens to player information. 

The article in question suggested Nintendo, and its mobile partner DeNA, could be using the app as a covert marketing survey designed to harvest consumer data.

Nintendo, however, says that assumption is incorrect, telling Kotaku that any information gathered through Miitomo is "only used to provide a better experience for Nintendo consumers and to support the application."

"Neither Nintendo nor any of its partners sells or shares that answer information for any other purposes," said the company in a statement.

Miitomo was the first of five mobile apps Nintendo agreed to create in partnership with DeNA, and is a social experience entered around Mii characters. 

The Japanese giant's next two apps will be "pure gaming applications" based on the popular Animal Crossing and Fire Emblem franchises. 

You can find out what the Gamasutra team made of Miitomo by checking out our recent roundtable.

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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