Rivet Games Rebrands, Secures Financing For Online, Mobile Games

Rivet Games (formerly FooMojo), the web/mobile/social game developer and publisher led by former Playdom executive Jesse Janosov, has completed a second round of funding to finance projects in development. The San Francisco-based start-up has so far secured $15 million in total funding, including the $9.9 million Rivet picked up in a Series A round three years ago. Participants in this latest round include existing backers Softbank Capital, Baseline Ventures, and Floodgate, and new investor Outpoint Capital. Founded in 2007 as FooMojo, the developer originally specialized in online virtual pets. It has changed much since then, though, expanding its focus to online and mobile games, appointing Playdom's ex-Product VP Janosov as CEO last August, and rebranding itself with the completion of this financing round. Janosov says that with the company's retitling and transformation, Rivet will "deliver core games to core gamers, across a variety of platforms". The company hopes to combine its staff's game development experience with analytics and modern marketing to "change how games are built and delivered." "The nine months since I became CEO have seen the company evolve from its roots as the developer of virtual pet site, FooPets.com, toward a next generation, multi-platform game company," says Janosov. "To reflect this evolution, we have rebranded to Rivet Games." "Our coming product launches take new and creative approaches to gaming on these platforms and our methods of marketing games to a games audience will set a new standard. This is a very exciting time for the games industry and we are only at the beginning of the creative disruption led by companies like Rivet Games."