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Sony 'not comfortable' leading the VR charge, wants more competition

Sony Interactive Entertainment boss Andew House wants to see more competition in the virtual reality sector, and says he's uncomfortable with Sony being the market leader.

Chris Kerr, News Editor

September 26, 2017

1 Min Read
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Sony Interactive Entertainment boss Andrew House wants to see more competition in the virtual reality sector, and says he's uncomfortable with Sony being the market leader. 

Speaking to Reuters, House suggested the virtual reality industry will struggle to win the hearts and minds of consumers unless its key players can level the playing field. 

Sony's own console-compatible PlayStation VR headset surpassed 1 million sales in June, and now House wants other manufacturers to pick up the pace. 

"I'm not entirely comfortable being the market leader in VR by such a margin that seems to be happening right now," he explained.

“With such a brand new category you want a variety of platforms all doing well to create that rising tide and create the audience."

Other big-name companies like HTC and Oculus are clearly aware they need to do more to woo consumers, and both recently slashed the price of their respective Vive and Rift to make them more affordable.

Unfortunately, a lack of official sales figures mean it's unclear how many devices those firms have shifted, but House evidently believes Sony is leading the charge by a country mile.

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2017

About the Author

Chris Kerr

News Editor, GameDeveloper.com

Game Developer news editor Chris Kerr is an award-winning journalist and reporter with over a decade of experience in the game industry. His byline has appeared in notable print and digital publications including Edge, Stuff, Wireframe, International Business Times, and PocketGamer.biz. Throughout his career, Chris has covered major industry events including GDC, PAX Australia, Gamescom, Paris Games Week, and Develop Brighton. He has featured on the judging panel at The Develop Star Awards on multiple occasions and appeared on BBC Radio 5 Live to discuss breaking news.

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