Swrve, Gaikai Receive Investment Funding From Intel

Cloud gaming service and OnLive competitor Gaikai has received a round of funding from Intel Capital, as part of a round of investments the company is putting into cloud-based services. Also part of the same funding announcement was Swrve, which "provides game personalization and testing for social games that redefine the relationship between game makers and game players." Swrve's real-time personalization allows design, product and marketing teams to continually test and adjust their games in the cloud, maximizing engagement. According to the company, Swrve "is aligned with Intel's visual computing software strategy and enables game designers to improve monetization through analysis of in-game events and transactions." In all, Intel is investing over $24 million into seven cloud-based companies, though Gaikai and Swrve are the only ones that deal with games. Intel did not disclose how the $24 million was being divided. The news follows a recent $30 million funding round for Gaikai, which itself followed a $10 million round last year. Gaikai is one of a handful of companies competing for dominance in the emerging game streaming market. For an overview on the state of that industry, refer to this Gamasutra feature.