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Tapjoy Secures $30 Million In Latest Funding Round

Mobile ad network Tapjoy has secured an additional $30 million in Series D financing in a round led by investors advised by J.P. Morgan, the company announced Wednesday, adding to a $21 million round earlier this year.

Frank Cifaldi, Contributor

July 6, 2011

1 Min Read
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Mobile ad network Tapjoy has secured an additional $30 million in Series D financing, the company announced Wednesday. The funding will be used to accelerate the company's technology roadmap, expand its advertiser relationships, broaden its services, and "aggressively pursue new opportunities," the company said. The latest round was led by investors advised by J.P. Morgan Asset Management, and includes investors from Rho Ventures, North Bridge Venture Partners, InterWest Partners an D.E. Shaw Ventures. "We are delighted to receive such outstanding support from our existing top-tier investors and to have attracted J.P. Morgan Asset Management to support our growing momentum. It is a strong vote of confidence in our technology, our people and the Tapjoy model," said president and CEO Mihir Shah in a statement. The funding follows a $21 million round led by Rho Ventures earlier this year.

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About the Author

Frank Cifaldi

Contributor

Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].

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