Walmart squares off against GameStop, begins selling used games

Newsbrief: Retail giant Walmart moved to cut in on GameStop's market earlier this year by expanding into the used game business and allowing customers to trade in games for Walmart store credit, with the goal of harvesting enough used games to begin selling them back at retail. Now it seems those plans have come to fruition, as Bloomberg reports that Walmart will begin selling pre-owned games at 1,700 of its 4,800 U.S. stores this week. Walmart has been upfront about its desire to move in on the lucrative used game business currently dominated by GameStop, and GameStop seems to welcome the competition. "Frankly, when someone comes it helps us," GameStop president Tony Bartel told Bloomberg. "It raises awareness that you can turn in video games, and we have the lion’s share of the market."