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Xbox Live Drives Game Division Sales, As Xbox Sales Decline

Revenues for the three months ending September 30 were up 9 percent for the Microsoft division that includes its Xbox console, despite a drop in Xbox sales from 2.8 million to 2.3 million.

Frank Cifaldi, Contributor

October 20, 2011

1 Min Read
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Increasing digital sales led the division of Microsoft that includes its Xbox family to increased quarterly revenues. For the three months ending September 30, Microsoft's Entertainment and Devices Division -- which also includes its Internet TV product Mediaroom and its Windows Phone products -- saw revenues of $1.96 billion, up 9 percent from the $1.8 billion it generated in the year prior. Microsoft attributes this growth primarily to its Xbox revenue, which saw a sales increase of $114 million (or 7 percent) versus last year. The growth was led by higher Xbox Live revenue, the company said. Xbox revenues were hurt slightly by decreased sales at retail, both for games and Xbox consoles. Game sales saw unfavorable comparisons to last year's popular Halo Reach, while shipments of Xbox 360 consoles were down, from 2.8 million during the same period last year to 2.3 million. Xbox Live content sales came at a cost: the company's cost of revenues -- which includes manufacturing and support expenses, among other factors -- was up 19 percent for the division, or $173 million, due to an increased amount of royalty fees owed to its third-party partners over the service. This -- along with an increased headcount -- contributed to a decline in the division's operating income, down 9 percent from $386 million to $352 million. For Microsoft as a whole, both revenue and profits saw an uptick for the quarter: the company saw $5.74 billion in profit on $17.37 billion in revenues, representing increases of 6 and 7 percent, respectively.

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2011

About the Author

Frank Cifaldi

Contributor

Frank Cifaldi is a freelance writer and contributing news editor at Gamasutra. His past credentials include being senior editor at 1UP.com, editorial director and community manager for Turner Broadcasting's GameTap games-on-demand service, and a contributing author to publications that include Edge, Wired, Nintendo Official Magazine UK and GamesIndustry.biz, among others. He can be reached at [email protected].

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