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Zynga Crossovers We Hope We'll Never See

In my continued study of Zynga, I have some work in draft on how the crossover promotions of each game keep players loyal to the brand, despite a proliferation of similar themed (sometimes better) games on Facebook... But before the serious stuff...

SHAVA NERAD, Blogger

August 7, 2010

1 Min Read
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In my continued study of Zynga, I have some work in draft on  how the crossover promotions of each game keep players loyal to the brand, despite a proliferation of similar themed (sometimes better) games on Facebook... But before the serious stuff...

 

Zynga crossovers we hope we'll never see:  

  • You come back to your farm in the morning to find a few of your cows strewn about your red wheat field, drained of blood; 

  • Your cafe is robbed of cafe points!  A note on the counter promises protection; 

  • You come to New York, ready to take on any made man, only to find your stamina withered overnight;  

  • You dig in Treasure Isle only to find a mysterious coffin -- what treasure lies within? *creeeeeeeeeeak*; 

  • When the guy across the poker table with the bling knuckles loses, he goes out to the lobby, gets his buddies, and comes back all with tommy guns; 

  • Jack shows up in your frontier town, unusually pale, muttering something about *brains* and carries off your kids. (We always knew he was a bit off... Something about the eyes...)

[nod to Albacore on Facebook for brainstorming help and sending me all that devil's hide -- you know who you are...]

 

Shava Nerad is CEO of an indy game studio in Boston, which for purposes of this post will remain anonymous...

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