MIGS: Day 1, 2:45pm: Don't believe this Title

Size Matters
"Act small, think BIG." "I think there's a great opportunity for small teams."
y o u t h i n k?

Listen to what People Want
"We hardcore gamers, most of what we think is wrong"
"Involve them [gamers] earlier to determine what game will be"
Think customer packaged goods... think viewing yogurt in context.
Yogurt video froze machine - first MIGs reboot

Be Agile
"Iterate often", "Smaller teams", "Prototype"
"Agile distribution" - can adjust iPhone pricing
Note: We already talked about smaller teams and prototyping.

Focus on the Story and Experience
"5 guys making an amazing experience is key to me."
"What will succeed over time is q u a l i t y."
I've forgotten what this presentation is about.

Pick your Tools Wisely
"Writing your own engine is crazy."
"The battle is over, bring down the ego."
"Provide tools to creative guys - not programmers."
That's what I came for. Alas, he moved on.

Take Advantage of Technology
"The iPhone is a dead market."
After second MIGs reboot, showed video of his company's utterly amazing ARG game.
Transforms an ordinary breakfast cereal box into a gaming platform.
Ears rediscover optimism.

Think Social
"i think we're going to be platform agnostic"
you think?
"I think the trend is online."
Michael Pachter look out.