While dashboards and KPI reporting are obligatory -- yet certainly helpful -- standards to track the performance of your game, they are bound to only look in the past.
September 26, 2014
While dashboards and KPI reporting are obligatory -- yet certainly helpful -- standards to track the performance of your game, they are bound to only look in the past. The wealth of data provided by online games allows for a much more direct impact on a product's success. InnoGames is able to identify more than 90 percent of its potential active churners and target them with specific measures that reduce churn-rates by nearly 20 percent. This talk will presents the first steps in the field of prediction modelling and targeted messages, and show our learnings after several tests of anti-churn measures. Micheal Lenz with InnoGames explains more in this talk from GDC Europe, also viewable for free on GDC Vault.
In addition to this presentation, the GDC Vault offers numerous other free videos, audio recordings, and slides from many of the recent Game Developers Conference events, and the service offers even more members-only content for GDC Vault subscribers. Those who purchased All Access passes to recent events like GDC, GDC Europe, and GDC Next already have full access to GDC Vault, and interested parties can apply for the individual subscription via a GDC Vault subscription page. Group subscriptions are also available: game-related schools and development studios who sign up for GDC Vault Studio Subscriptions can receive access for their entire office or company by contacting staff via the GDC Vault group subscription page. Finally, current subscribers with access issues can contact GDC Vault technical support. Gamasutra and GDC are sibling organizations under parent UBM Tech
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