Capcom Hires New VP Of Product Development

Major publisher Capcom announced that industry veteran Scot Bayless has joined the company as vice president of product development in order to broaden the company's portfolio and help spearhead Capcom's North American growth. In his new role, Bayless will assume responsibility for Capcom's Western development from the company's North American headquarters in Northern California. He will be in charge of Capcom's efforts to expand the company's software catalog in North America and Europe, including the goal of developing several new high profile projects over the next three years. Bayless joins the company from Midway Games, where he had served as vice president of development since 2004. Bayless has also worked with several other video game companies over the past two decades, including Electronic Arts, Microsoft Games, Dynamix/Sierra and Sega of America. Bayless' appointment follows another recent move from within Capcom. In January, the company promoted Mark Beaumont as executive vice president, officer and head of consumer software publishing in North America, South America and Europe. "With the addition of Scot to the Capcom team, we now have all the pieces in place to begin the next iteration of Capcom's larger plans for international growth outside of Japan," commented Beaumont. "Scot will be running new development projects for Capcom, focusing on games that appeal to the North American and European markets.”