CDV Founds U.S. Subsidiary

German entertainment software publisher CDV, distributor of such titles overseas as Wacky Wheels -- Smile Edition and a Soldier of Fortune add-on pack called Lucky Soldier, is establishing a Los Angeles-based U.S. subsidiary in order to take advantage of the lucrative North American computer game market. CDV Software Entertainment U.S. Inc. will focus on building relationships with local partners for such tasks as localization, marketing, public relations, and sales, and its first major tasks will be publishing the real-time strategy title Sudden Strike and the building strategy game Cossacks -- European Wars. Keith Rieger, a former vice president of international sales and marketing for FormGen, will serve as president of the new operation.