Commodore Announces Move Into Mobile Game Market

Commodore Gaming, the new mobile, PC and video game joint venture between Commodore International Corporation and The Content Factory B.V. has announced that it will enter the mobile game market with a line of mobile game-vending MediaTowers in European retail stores. Commodore, which has received significant recent press over its plan to re-introduce the classic Commodore brand into video games, is not itself developing games as part of this speciific plan, but plans to distribute games made by publisher/developer Telcogames through these retail outlets. According to the companies, these MediaTowers will enable consumers to download mobile games directly to their mobile phones via Bluetooth, media cards or USB.The plan is to open new channels for delivering digital media content, which can include video, music, games and business applications for mobile phones and handheld devices. Bala Keilman, CEO of Commodore Gaming, commented of the announcement: "We believe that the revolution in handheld media devices, which includes the new generation of mobile phones will demand a variety of simple, user-friendly ways for consumers to download content." He continued: "Mobile phones have inherent difficulties in the way content can be searched and discovered by users, and we believe that offering this content in retail stores on a 17” touch screen will help educate and encourage consumers to try mobile games as well as other types of content."