Feature: 'How to Pick Up Women: LimeLife's Kristin McDonnell on Female Gamers'

In another of today's main Gamasutra features, CEO of VC-funded mobile game developer LimeLife, Inc. Kristin McDonnell chats to Gamasutra about which game aspects appeal to women, and how LimeLife plans to utilize these. In this extract, McDonnell clearly outlines the sorts of themes that appeal to the youngest of the female demographic, and contrasts them with what is popular today: "Typically, women in general like puzzle, card, and word games. When you go younger you might go into more puzzle and word, and college more oriented toward card games – especially casino-type. But there are pretty universal play patterns and mechanics that women like, it's more the branding that varies. You may have noticed on Pogo, there are a lot of games in what I call the 'Raiders of the Lost Ark' theme." "I think it appeals to maybe the cruise line crowd? It's a lot of archaeological ruins, I don't get it. I think that appeals to an older demographic, whereas dating, hanging out with girls, make-up and clothes and fashion are more appealing to that younger demographic. And celebrities are huge, pretty much regardless of age, but especially in the younger demographic." You can now read the full Gamasutra feature on the subject, including a look at 'virtual girlfriends' and the kinds of environments that appeal to women, according to McDonnell (no registration required, please feel free to link to the article from external websites).