Funtactix, Paramount Releasing Rango Online Game With 'The World' Platform

Browser-based game developer Funtactix announced that it is releasing Rango: The World, an online game based on Paramount Pictures and Nickelodeon Movies' upcoming animated feature film. Debuting alongside the Rango movie on March 4th, the online title will invite fans to create an avatar, join with friends, and explore environments from the film. They'll meet characters from Rango, take on quests, compete in minigames, and customize a personal hub. Funtactix says this is one of the first applications that takes advantage of "The World", its multi-year technology investment that seeks to "create authentic online experiences with compelling characters and breathtaking visuals, giving fans the opportunity to enter the world of their favorite film." Paramount Digital Entertainment partnered with the New York-based studio for the online game project, and is also working with Electronic Arts to release Rango games for PlayStation 3, Xbox 360, Nintendo DS, and Wii. "Rango: The World is the first announced game that uses our revolutionary 'The World' solution, which lets us bring animation film assets into a web-based game without compromising fidelity or authenticity,” says Funtactix CEO Sam Glassenberg. "Rango is a visually groundbreaking feature; combining the film’s assets with our technology provided the perfect springboard for us to permanently raise the bar for browser-based games and bring the world of Rango to the massive audience of fans on the web."