Heyzap Makes Facebook Games Embeddable On The Web

San Francisco-based startup Heyzap announced the launch of its new platform allowing developers to port their social games outside of Facebook and into other websites without losing social graph, "viral loops" and monetization features. Publishers and developers that work with Heyzap will see their games pushed out to the 150,000 site on its network, which include media portals, social networks, game portals, and more. Users will also be able to embed social games from Heyzap partners into their own websites with a simple code, similar to how Youtube users embed video. The platform works with Facebook Connect APIs so that games embedded on other sites can still post to users's stream, send virtual gifts, and invite friends. Heyzap says its API suite allows developers to package Flash titles in a single SWF without any Javascript usage. Studios can also use Heyzap's iFrame solution for both Flash and non-Flash games. The company adds that its platform supplies websites with feeds of social actions in games, which is designed to build "strong retention loops around the publisher." The program offers a 15 percent revenue share to websites, too, so sites will receive a cut of what the startup describes as "the insane CPM rates seen in social gaming." Heyzap currently supplies 25,000 games on its network and has 2,700 developers signed up for its platform. The company launched yesterday with more than 15 partners (reaching a combined audience of 50 million monthly active users) with gaming companies and publishers such as TheBroth, Gameduell, and Aeria Games. It also revealed a partnership with Hi5; the platform connects directly into social networks like Hi5 to allow developers to push their games beyond Facebook. Heyzap points out that one of the advantages to using its system is a developer only has to implement one API standard outside of Facebook. Several titles are slated to implement the company's platform this week, including TheBroth's Hoop Fever Live and RacconX's FishStory. Heyzap says it expects major growth in 2010 and is currently doubling its headcount.