Hitwise: Wii Most Popular Black Friday Search Term

A summary of key data points from sitetracker Hitwise, which analyzed U.S. internet traffic around a custom category of Black Friday advertising websites, found that the iPod and the Nintendo Wii were the most popular search terms sending visits to Shopping and Classifieds for the week ending November 17, 2007. The terms “ipod”, “nintendo wii” and “wii” were the top three product searches, according to the report, excerpted by WebProNews. In addition, Hitwise found that the next-gen video game consoles in general remain a popular product search so far this holiday season. In fact, the Nintendo Wii, Xbox 360 and Playstation 3 were all among the top 10 searches in the recent week - with only Ugg boots and various varieties of iPods joining them in the top ten most-searched keywords. Overall, U.S. traffic to Black Friday advertising websites increased 145 percent for the week ending Nov. 17, 2007 compared to Nov. 10, 2007, Hitwise reported. Year-over-year traffic to the Black Friday websites increased 45 percent compared to the same week in 2006. Amazon.com remained the most-visited website within the Index last week, receiving 11 percent of visits among the Retail 100 Index. Wal-Mart received the second-most visits with seven percent. CircuitCity.com was the biggest gainer for the week, as their traffic increased 24 percent compared to the previous week.