In-Fusio Launches mMAP Mobile Media Solution

In-Fusio has launched its mobile Media Access Portal 'mMAP'. Aimed at existing and new entrants to the mobile content and entertainment market, mMAP offers a customizable end-to-end solution (downloadable over the air or pre-loaded). The mMAP application has a small 'client-side' footprint, which integrates with server and additional community services. mMAP allows the presentation and management of a wide variety of mobile entertainment content onto mobile phones: games, ring tones, wallpapers, news, competitions, videos and music etc. mMAP, will be marketed as a 'white label' Managed Service Provider solution to organisations (IP licensors, consumer brands, mobile operators, handset manufacturers and media companies etc.) that wish to manage their own branded mobile entertainment portal. Key to the proposition of mMAP is the ease with which any organisation can break into the mobile entertainment market or add channels to existing services. A turnkey approach to software customisation, content catalogue management, premium channel management, OTA content catalogue updates and community initiatives, mMAP offers opportunities to generate new revenue streams and develop an unparalleled understanding of consumer behaviour. Key features of In-Fusio's mMAP include custom skins; promotion of new services with content demos; contests, surveys and polls; the ability to automatically push updates and news; remote 'client-side' content management; the ability to assign access rights; the possibility to adapt to any new MIDP2.0 (Java) handset; and the ability to turn content into an advertising channel with mobile coupons and banners