Konami, PlayFirst Bring Casual Games to Phones

Konami has announced a deal with casual games publisher PlayFirst to license, develop, and publish several PlayFirst titles for mobile phones. Titles specifically named in the new deal include popular PlayFirst releases such as Mind Control Software's Oasis and Gamelab's Egg vs. Chicken. "As a full-service publisher, maximizing the reach of our games is a top priority," said Rich Roberts, vice president of sales and business development, PlayFirst. "With Konami's deep experience in both mobile and the international market, this partnership will introduce the world's mobile audience to PlayFirst's high caliber games and further enable casual gamers to access our exciting titles wherever they play." "We have recognized a tremendous demand for innovative, high quality casual games in the mobile space. We recognized PlayFirst and its unique portfolio of highly original IP as an ideal partner to expand our mobile entertainment product line and to feed the demand of top tier games," said Joe Morris, Vice President, Mobile Content, Konami Digital Entertainment.