Majesco Announces DS Sim Toy Shop

Publisher Majesco has announced Toy Shop, a sim game for the Nintendo DS which sees players creating toys while managing store inventory, customers and budgets, in development by Portugal-based Gameinvest for an April release. Majesco says players will be able to choose their style of play from "assuming full control of all aspects of the family toy business or just making toys to sell in the store." Player will manage toy making -- from teddy bears to action figures to board games -- price adjusting, merchandising management and customer habits, being wary of unhappy customers that might spread negative feedback about your store. Said Majesco executive VP of operations Gui Karyo, "The concept for this unique simulation is like Santa's workshop meets retail tycoon. Toy Shop combines creative toy-making with overall store management to give players insight into the challenging, yet rewarding, business of fun. We believe Toy Shop has the same type of appeal as successful casual games like Cooking Mama and Cake Mania."