Massive Releases Ad Technology V3.0, Hires European Sales VP

Massive Incorporated today released Version 3.0 of its dynamic advertising technology. Version 3.0 represents an advancement in Massive's software and network infrastructure, providing developers and publishers with a way to integrate real-world, contextual ads into their next generation titles. To date, publishers and developers with games in the Massive Network are generating $1-2 in direct profit for each connected unit. 26 publishers have committed over 100 titles to the Massive Network which has now served over 24 million hours of game play. Advancements in Version 3.0 include: complete thread-safety for compatibility with next-generation multi-processor and multi-application environments; improved communication and bandwidth controls for more efficient sharing of bandwidth resources; reduced footprint and improved memory management controls; increased security; and differentiating ad delivery to high and low bandwidth connections. In addition to the new version of the Massive software, the company announced the hiring of Eric Clemenceau as its new vice president of European sales. Clemenceau was previously CEO of French-language Turner Broadcasting.