Microsoft Retains Fox For Perfect Dark, Kameo Licensing

Fox Licensing & Merchandising and Microsoft Corporation have announced they have entered into a merchandise licensing relationship for major Microsoft Game Studios Xbox 360 titles, beginning with the Rare-developed titles Perfect Dark Zero and Kameo: Elements of Power. According to the companies, Fox L&M will manage a licensing program for the titles, and will seek partners in a broad variety of product categories including apparel, accessories, social expressions, toys, and select print publishing. This move shows a continuation of Microsoft's high-profile wishes to move its game properties into other media, following the news that Peter Jackson will be executive producing the Halo movie, after the property's licensing to Universal Studios and 20th Century Fox for a feature film. "We are thrilled to be working with Microsoft Game Studios and the Xbox New Media and Franchise Development Team to license amazing video game franchises," said Fox Licensing & Merchandising Executive Vice President Elie Dekel. "Our expertise in licensing entertainment properties to teens and young adults is a perfect complement to the consumer base that Microsoft is targeting." "Fox shares a similar creative vision for our game franchises. We are looking forward to working with Fox on delivering quality products that showcase the stories and characters behind these unique titles," said Peter Moore, corporate vice president of worldwide marketing and publishing at Microsoft.