Mobile Advertising Network Greystripe Hires New Sales VP

Mobile video game and application advertising network Greystripe has hired a new vice president of sales to oversee the development of the company's ad sales strategy and tactics, as well as the recruiting of charter sponsors. Advertising sales veteran Larry Grossman joined the company in the new role, after having been the head of his own company, Media Encounters Inc., since 2001. “We are excited about Larry joining Greystripe as we aim to capitalize on mobile advertising, which is expected to explode in the coming years,” said Michael Chang, Vice President of Marketing and Co-founder of Greystripe. “Larry's level of experience and expertise is unmatched in the industry and we plan to leverage his background and skills to move us forward in mobile advertising.” Before starting his own company, Larry served as vice-president, Interactive Sales of Netpulse Communications, where he created and managed the sales and marketing strategy from 1998 until 2001. “Greystripe has a specific and valuable niche in the emerging mobile advertising market,” said Grossman. “With analysts predicting that the industry will boom to $1 billion by 2009, the company is well positioned to capitalize on how brands and consumers are taking advantage of this new form of advertising. I am delighted to be part of a company that is setting the trend and seeking the opportunities available.”