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MTV Co-Opts Game Characters For 'Choose Or Lose' Voting Campaign

MTV has announced the release of "Stand and Choose," a non-partisan, animated music video created in co-operation with 12 major video game publishers, and featuring more ...

Simon Carless, Blogger

October 5, 2004

1 Min Read
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MTV has announced the release of "Stand and Choose," a non-partisan, animated music video created in co-operation with 12 major video game publishers, and featuring more than 50 video game characters encouraging young people to vote in the upcoming Presidential election. According to the press release, "Stand and Choose" features what are described as "some of the most popular video game characters", including the stars of The Sims, BloodRayne, Mortal Kombat, SSX3, Leisure Suit Larry, Sonic Heroes, SpongeBob SquarePants, Outlaw Golf 2, Crash Bandicoot, Tomb Raider, Unreal Tournament 2004, DRIV3R, Splinter Cell, Tony Hawk's Underground 2, Psi-Ops: The Mindgate Conspiracy, and many more. "Stand and Choose" will start airing as a music video on Wednesday, October 6th, debuting on MTV's TRL, and will also be viewable online on the Choose or Lose section of mtv.com. The video was produced and directed by the producer of the previously mentioned, game related 'Video Mods' show on MTV2.

About the Author

Simon Carless

Blogger

Simon Carless is the founder of the GameDiscoverCo agency and creator of the popular GameDiscoverCo game discoverability newsletter. He consults with a number of PC/console publishers and developers, and was previously most known for his role helping to shape the Independent Games Festival and Game Developers Conference for many years.

He is also an investor and advisor to UK indie game publisher No More Robots (Descenders, Hypnospace Outlaw), a previous publisher and editor-in-chief at both Gamasutra and Game Developer magazine, and sits on the board of the Video Game History Foundation.

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