MySpace To Launch Branded IGN Channel

Representatives from consumer site IGN and ubiquitous social networking site MySpace have announced that the coming months will see the launch of an IGN branded MySpace Video site for interviews, reviews, and behind-the-scenes features. The launch comes as MySpace Video, owned, along with IGN, by Fox Interactive Media, prepares a number of premium content channels for from partners such as National Geographic, The New York Times, Reuters, The Daily Reel, Expert Village, Flow, Kush TV, LX.TV, Octane TV, Ripe TV, Studio411, VBS.tv (from the makers of Vice Magazine), and Young Hollywood. IGN has said that its own channel will feature "original video clips from the worlds of gaming, movies and television, including video game reviews; movie and game trailers; celebrity interviews, and behind-the-scenes features," powered by the site's current IGN Video offerings. "The upcoming branded channel launch continues the growing momentum of MySpace Video," said Jeff Berman, General Manager of Video and SVP of Public Affairs for MySpace. "We're empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users. Today's announcement is a sign of things to come for MySpace Video."