Net Active’s Digital Rights Management Technology

Net Active, a company dealing with Digital Rights Management (DRM), announced a new release of Net Active Reach. Net Active Reach is an application that protects and manages episodic play-based games for distribution over the Internet (both broadband and narrowband). Net Active’s DRM technology is integrated directly into the digital content and travels with the content regardless of the distribution model, so that content owners and providers can control the usage rights for every copy distributed and modify those rights accordingly in the future. The activation process (i.e. the process by which the rights to use the content are acquired) is completed with the end user through an interactive session called the “Active Environment”. Net Active says that its application will protect companies who want to distribute and monetize digital content, such as episodic play-based games, through the Internet. Episodic play is a new way for gamers to “play before they pay” and companies can use the Internet as a distribution channel.