Sponsored By
New Company Targets In-Game Product Placements
A new company, <a href="http://www.jaminternational.com">JAM International Partners</a>, has been formed to help secure product placement revenue for game developers.
1 Min Read
![](https://eu-images.contentstack.com/v3/assets/blt740a130ae3c5d529/bltba62518415cda0e2/652fe6ddbc479f8697ef691f/default-cubic.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Launched by Andrew Ross, Michael Oxman, and Joshua Graff, the company will try to hook up corporations looking to place products within games with game developers that have appropriate games in development. "We want to create winning product placements in video game titles of the same magnitude as the big movie success stories, like Reese’s Pieces in 'ET', Ray-Ban’s Wayfarer in 'Risky Business' and BMW in 'James Bond'," says Oxman. No details were provided about licensing terms or partnerships within the industry.
About the Author
Daily news, dev blogs, and stories from Game Developer straight to your inbox
You May Also Like