Nintendo Reports Reduced Profit

Despite the ongoing Pokemon craze, Nintendo Co Ltd. has reported that its parent company only profits are down nearly 70 percent in the half year to September 30. Parent-only current profit fell to 20.2 billion yen ($193.3 million) from over 63 billion ($658.8 million.) yen for the same period last year despite a mere five percent dip in sales. Nintendo attributes much of the reduction to currency exchange losses caused by a strong yen. Projections for the full year look for overseas Pokemon sales to drive parent-only profits to 100 billion yen, 26 percent below last years 135.4 billion.