Pachter: Wii Fit Marketing Budget Set At $40m

Wedbush Morgan analyst Michael Pachter has claimed that the marketing budget for Wii Fit in North America will be set as high as $40 million, the largest in Nintendo of America’s history. Speaking to the New York Post, Pachter also suggested that Wii Fit could sell 3 to 4 million in the U.S. if Nintendo “markets aggressively”, stating that his figures were based on comments made to him by Nintendo of America executives. Wii Fit is sold as a hardware bundle with the new Balance Board controller, which allows users to measure their weight and which senses movement in order to control various mini-games and monitor physical activity, aerobics exercises, yoga and other actions. The title has already proven a significant success in Japan, where it has sold over 1.5 million units since its release in December 2007. Wii Fit is due for release in North America on May 19th and in Europe from April 25th.