Product: Double Fusion, Rebellion Bring In-Game Ads To PRISM

In-game advertising firm Double Fusion has announced a partnership with Virginia-based developer Rival Interactive and UK developer Rebellion to include advertising in the upcoming US Army National Guard game, PRISM. The game is being developed for the National Guard as PRISM: Guard Shield, and will also be released commercially with original scenarios and multiplayer levels. According to Double Fusion, PRISM offers a wide range of dynamic advertising placements including 3D interactive objects, video, interactive ads, 2D signage and more, allowing real-time media buys with targeting, as well as creative flexibility and measurability. The game focuses on the unconventional application of new and emerging weapons and surveillance technologies in the war against terrorism. PRISM takes place in the very near future in US locations including Washington, D.C. and San Francisco, offering a real world, brand friendly environment. “Double Fusion is always looking for the best opportunities available to our advertiser and agency partners who most want to reach the vital and elusive 18-34 year-old male demographic,” commented Double Fusion president and CEO Jonathan Epstein. “With Rebellion’s reputation as a top developer, plus cooperation with the National Guard which increases the game’s level of reality and visibility, PRISM promises to provide our partners with a tremendous amount of value.”