Product: Double Fusion To Include Dynamic Ads In Left Behind

Left Behind Games has partnered with in-game advertising firm Double Fusion for advertising and product placement within the upcoming PC real-time strategy title Left Behind: Eternal Forces, which is currently scheduled to ship in late 2006. Before development began, Left Behind Games shot thousands of photos in the streets of New York City, so advertising secured by Double Fusion will be integrated on the billboards and video screens that actually exist in the Big Apple, in Times Square and other well known sections of the city. "We love the idea of the video screens in Times Square displaying current advertising, actually contributing to the realism that gamers expect to see in a pseudo-futuristic New York City," said Troy Lyndon, CEO and co-founder of Left Behind Games. Advertising will be integrated directly into the game, taking advantage of the capabilities of the Double Fusion software and services platform. The Double Fusion technology platform allows advertisements to be dynamically changed and updated within the title, in a fully trackable and measurable fashion, and supports 3D and video advertising placement opportunities as well as billboards and other static graphic images. "We selected Double Fusion because of their relationships with ad agencies worldwide, advertising industry knowledge and because of their willingness to make a commitment to support our family-friendly views when choosing advertisers."