Question Of The Week: PlayStation 3's Strategy?

The "Question Of The Week" feature, a specific industry-related question to be answered by professional game developers reading this site, is asking for feedback on how Sony might extricate itself from recent PR and positioning woes over the PlayStation 3 launch. Thus, the question, which can be answered at the official Question Of The Week page until September 18th, is: "Given Sony's recent issues with PlayStation 3 supply/launch dates and overall negative publicity for the company, what does Sony need to do to convince developers and the public that the PS3 will be the dominant next-gen console?" Responses to the question could include comments on Sony's previous and continuing attitude to developer support, pricing, network/online capabilities, PR, and any other pertinent factors - or are welcome to argue that this initially poor publicity will have little effect on the eventual outcome of the next-gen console war. As with the previous questions, the best responses will be compiled into an article to be published on the site, and users can either respond publically, with their name and company specifically cited, or anonymize their answers if they wish.