Rentrak Announces New Rental Deal

Representatives from Rentrak have announced a multi-year revenue sharing deal with Hip Interactive that will allow consumers to rent new video game titles from Xicat, ARUSH, CDV and Groove from more than 6,000 video store locations served by the company’s revenue-sharing program. Hip Interactive will use Rentrak's Video Game Essentials system to track and analyze performance of their titles, as well as administer royalties and associated payments to both retail stores and the individual game publishers.