SCEA Announces Madden NFL 09 PSP Bundle

Sony Computer Entertainment America has announced the Madden NFL 09 PSP Entertainment Pack, a limited-edition system bundle retailing for $199.99 and due August 2008. The bundle will include a limited-edition "Metallic Blue" PSP system, a copy of the EA Tiburon-developed Madden NFL 09, a UMD of 'NFL: In Just One Play' video highlights, a PlayStation Network Voucher to download rhythm game Beats, and a 1GB Memory Stick PRO Duo for storing media. SCEA plans to support the Madden NFL 09 bundle’s release with an integrated marketing campaign, including dedicated TV, online, and outdoor advertising; direct mail and e-mail; public relations support; and targeted event and mobile promotions. Said SCEA vice president of product marketing Scott A. Steinberg: "Sports games are one of the most popular types of games among PSP owners, and it was only natural to make our next PSP Entertainment Pack a sports-themed bundle. PSP continues to have great momentum in the marketplace. We expect that the Madden NFL 09 PSP Entertainment Pack will capitalize on this momentum and strengthen PlayStation's presence in the sports genre."