SOE Launches EverQuest Initiative To Attract Former Players

Hoping to attract players who’ve previously abandoned it MMOs, Sony Online Entertainment has launched a new initiative inviting former EverQuest and EverQuest II players to log back in to the games and play for free until the end of July. Titled Living Legacy, the new program will also feature in-game events, game updates, and more. Though the free play period lasts only until July 31st, the promotion will run until the end of September. As part of the Living Legacy program, returning EverQuest players will receive the EverQuest Secrets of Faydwer all-in-one compilation and bonus in-game items at no additional cost, while returning EverQuest II players will receive the EverQuest II Rise of Kunark all-in-one compilation and bonus in-game items, also at no charge. Current EverQuest II players who recruit a friend to play the game and to convert to a valid subscription will receive free gameplay-time added onto their current subscription. The Living Legacy initiative will also offer bonus XP weekends, several live events, new content updates and new zones in EverQuest II. Sony Online Entertainment plans to support the program with an online and print advertising campaign featuring real EverQuest and EverQuest II players. Said Sony Online Entertainment president John Smedley: “The EverQuest franchise has touched so many lives since the launch of EverQuest in 1999, and with the 10th anniversary of EverQuest just around the corner, we felt it was the best time to give back to all the players who made it the cultural phenomenon it is today. We are grateful for the continued support from our legions of fans and are extremely excited about the groundswell of interest surrounding Living Legacy.”