Tapjoy Buys AppStrip For Social Game Cross-Promotion

Offer-based ads and mobile app distribution/monetization firm Tapjoy, formerly Offerpal, has purchased AppStrip, a cross-promotion bar designed to drive traffic to participating social games. Launched in August by social game firm Broken Bulb Studios, AppStrip is one of several cross-promotion bars that allows smaller studios to advertise their Facebook games within other developers' titles. It's a strategy bigger publishers have used for some time now to encourage players to try out more of its catalog. A developer allowed into the exclusive but free network displays an AppStrip bar above its games, and when its users click an advertised game, the studio earns a credit. In exchange for that credit, AppStrip shows one of the developer's games within the bar of another company's application until a user clicks it. Tapjoy launched its own SocialKast Promo Bar last month, but by adding AppStrip to its offerings, the company says it now has a cross-promotion network spanning hundreds of apps, an increased reach to millions more daily active users, and integrated campaign management for game promotion across multiple platforms, media and devices". The company announced, "We are pleased to welcome all of the AppStrip publishers to the Tapjoy network. We are already hard at work ensuring a seamless transition and beginning to add new features and functionality to the AppStrip program, and we look forward to evolving the product and expanding on what the AppStrip founders originally built."