Ubisoft Opens Mexico Business Office

Ubisoft has announced the opening of a new business office in Mexico City, Mexico, as part of a new expansion for the publisher to help increase Ubisoft's market share in the emerging market. Etienne-Charles Nobert, Ubisoft's Latin American area manager, will spearhead operations in the new location. He will report to Olivier Ernst, general manager of Ubisoft operations in Canada and Latin America. In addition, Ubisoft will be present at the Electronic Games Show (EGS) at the World Trade Center in Mexico City from October 27 through 29. With more than 30,000 people expected to attend, EGS is the most important games event in Latin America. Ubisoft will present titles at its booth including Red Steel and Rayman: Raving Rabbids for Wii and Tom Clancy's Splinter Cell: Double Agent for Xbox 360. "Opening an office in Mexico is a strategic decision for Ubisoft,” said Olivier Ernst, general manager of Canada and Latin America. "The Mexican market shows more stability than before and we believe it provides an amazing opportunity for growth in video games. We look forward to showing off a selection of our most highly anticipated titles for the Holiday 2006 season in Mexico City.”